Toll-Free Vanity Numbers and Domain Names

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What is a MONSTER Vanity Number

What makes a number Huge?

MONSTER Numbers change industrys. They dominate. They decimate.

They aren’t just another marketing tool. They are a Brand.

There are a lot of valuable vanity numbers, but some numbers above the crowd to become true ‘MONSTER’ numbers, Examples are 1-800-FLOWERS, 1-800-COLLECT, 1-800-CONTACTS and 1-800-MATTRESS.

It takes more than just a real prime (7 digit) vanity number to do this. It takes a successful and powerful business behind the number and it takes a lot of powerful advertising to build a national brand name.

But it also motivates its large consumer market with “Instant Recall.”

Most 800 numbers are used in direct response and nearly all vanity numbers are valuable, but with the combination of these things, you have the raw potential to create a true industry leader.

Direct response is designed to illicit an immediate or direct response from an advertisement. Instant Recal is designed to get the consumer to immediately recognize the company when the need arises.

Most commercials with 800 numbers are direct response, so they want you to be able to remember the phone number long enough to call it. But did you ever see a commercial for 1-800-FLOWERS and say to yourself, “Hey, I could really use some flower now.

Of course not. But now when you break into a sweat about forgetting your anniversary, and your stuck in commute day traffic, you instantly recall 1-800-FLOWERS.

It takes a lot of time, effort and creative marketing to get to that point. But when you do, you have created a multi-million dollar industry leader.

Wooba Google with the Green Teeth

Just when I thought it was safe to come out.

Google slaps me down.

Let’s be real. My goal is to get people to call me. Calls Close.

So I prefer to have a rather “shallow” – aka…Thin – web site that does not bore people with lots of detailed prose. They know what they want.

My goal it to give them the cheapest price – fast. At the lowest customer aquisition cost. The way I do that is to get a toll free URL and use it in my ad Title/Description.

So people will see the phone number and call without clicking.

But now I am dealing with Google Quality Scores. And that makes us all work harder……

Be sure your site includes:

A Privacy Policy
An About Us page
A Contact Us Page – with an address and phone number. If you can’t put your phone number on your site you should not be in business.
Some press releases
And a few pages of fluff

That should get you by until Google slaps us again