Toll-Free Vanity Numbers and Domain Names

Pay-Per-Call Advertising is both incredibly uncomplicated and very successful. We have been using it for years.

It works just like Pay-Per-Click Advertising, only instead of providing an interested customer with a web site, you give them a phone number.

You place your Pay-Per-Call advertisement in Google, Yahoo, MSN or any number of search engines that provide you with the ability to buy space. You can also use advertising networks like Miva, Ingenio, Jingle which are specifically focused on phone call tracking.

Wikipedia has a list of Service Providers and some more general information.

What are the benefits to Pay-Per-Call?

1. Competitors can’t click on your advertisement and cost you money….aka Click Fraud.
2. Your leads are more qualified. Callers Close.
3. You don’t have to pay for complicated web sites. It’s easy.
4. It’s easy to track your success. A notepad and “How did you hear about us” is all you need.

And, if you use a Vanity Number, you will save money on advertising. People will remember you and not have to go to the web and click on your ad again.

We find that when we provide our customers with our phone number in - big, red letters - in the same spot where they check product pricing, we get a large number of calls that have a very high close rate. And most of the calls we get are just to make make a customer comfortable about buying over the web.

Don’t forget, people still buy from people.

What makes a number Huge?

MONSTER Numbers change industrys. They dominate. They decimate.

They aren’t just another marketing tool. They are a Brand.

There are a lot of valuable vanity numbers, but some numbers above the crowd to become true ‘MONSTER’ numbers, Examples are 1-800-FLOWERS, 1-800-COLLECT, 1-800-CONTACTS and 1-800-MATTRESS.

It takes more than just a real prime (7 digit) vanity number to do this. It takes a successful and powerful business behind the number and it takes a lot of powerful advertising to build a national brand name.

But it also motivates its large consumer market with “Instant Recall.”

Most 800 numbers are used in direct response and nearly all vanity numbers are valuable, but with the combination of these things, you have the raw potential to create a true industry leader.

Direct response is designed to illicit an immediate or direct response from an advertisement. Instant Recal is designed to get the consumer to immediately recognize the company when the need arises.

Most commercials with 800 numbers are direct response, so they want you to be able to remember the phone number long enough to call it. But did you ever see a commercial for 1-800-FLOWERS and say to yourself, “Hey, I could really use some flower now.

Of course not. But now when you break into a sweat about forgetting your anniversary, and your stuck in commute day traffic, you instantly recall 1-800-FLOWERS.

It takes a lot of time, effort and creative marketing to get to that point. But when you do, you have created a multi-million dollar industry leader.