Vanity Numbers in an ADHD World
ADHD – Attention-Deficit Hyperactivity Disorder. I know its
a mouthful and far more common than we think.
As I sit here with my 6 – 24″ computer monitors, 2 phones,
the radio on and TV tuned to Bloomberg, its going to be very
very hard for you to get my attention. We live in a very busy world.
But when you do, I want immediate gratification. An easy
checkout process, fast shipping and a 90 day return policy so
that I can return something if it does not meet my expectations.
(I return very few things because I don’t have the time to box
it up and go down to ship it….So i just re-gift it?)……I don’t even
buy books anymore, I download them to my iPhone so that I
can drive, learn and listen at the same time.
So, do you think that when I speed read my emails, or something
interesting catches my attention that I am going to remember your
212-555-1212 phone number. Never…… But I will remember
your vanity phone number 1-800-Roofing, or 1-800-Plumbing.
Grab some attention……Especially in these economic times…..
