What makes a number Huge?
MONSTER Numbers change industrys. They dominate. They decimate.
They aren’t just another marketing tool. They are a Brand.
There are a lot of valuable vanity numbers, but some numbers above the crowd to become true ‘MONSTER’ numbers, Examples are 1-800-FLOWERS, 1-800-COLLECT, 1-800-CONTACTS and 1-800-MATTRESS.
It takes more than just a real prime (7 digit) vanity number to do this. It takes a successful and powerful business behind the number and it takes a lot of powerful advertising to build a national brand name.
But it also motivates its large consumer market with “Instant Recall.”
Most 800 numbers are used in direct response and nearly all vanity numbers are valuable, but with the combination of these things, you have the raw potential to create a true industry leader.
Direct response is designed to illicit an immediate or direct response from an advertisement. Instant Recal is designed to get the consumer to immediately recognize the company when the need arises.
Most commercials with 800 numbers are direct response, so they want you to be able to remember the phone number long enough to call it. But did you ever see a commercial for 1-800-FLOWERS and say to yourself, “Hey, I could really use some flower now.
Of course not. But now when you break into a sweat about forgetting your anniversary, and your stuck in commute day traffic, you instantly recall 1-800-FLOWERS.
It takes a lot of time, effort and creative marketing to get to that point. But when you do, you have created a multi-million dollar industry leader.