Just when I thought it was safe to come out.
Google slaps me down.
Let’s be real. My goal is to get people to call me. Calls Close.
So I prefer to have a rather “shallow” – aka…Thin – web site that does not bore people with lots of detailed prose. They know what they want.
My goal it to give them the cheapest price – fast. At the lowest customer aquisition cost. The way I do that is to get a toll free URL and use it in my ad Title/Description.
So people will see the phone number and call without clicking.
But now I am dealing with Google Quality Scores. And that makes us all work harder……
Be sure your site includes:
An About Us page
A Contact Us Page – with an address and phone number. If you can’t put your phone number on your site you should not be in business.
Some press releases
And a few pages of fluff
That should get you by until Google slaps us again