Pay-Per-Call Advertising is both incredibly uncomplicated and very successful. We have been using it for years.
It works just like Pay-Per-Click Advertising, only instead of providing an interested customer with a web site, you give them a phone number.
You place your Pay-Per-Call advertisement in Google, Yahoo, MSN or any number of search engines that provide you with the ability to buy space. You can also use advertising networks like Miva, Ingenio, Jingle which are specifically focused on phone call tracking.
Wikipedia has a list of Service Providers and some more general information.
What are the benefits to Pay-Per-Call?
1. Competitors can’t click on your advertisement and cost you money….aka Click Fraud.
2. Your leads are more qualified. Callers Close.
3. You don’t have to pay for complicated web sites. It’s easy.
4. It’s easy to track your success. A notepad and “How did you hear about us” is all you need.
And, if you use a Vanity Number, you will save money on advertising. People will remember you and not have to go to the web and click on your ad again.
We find that when we provide our customers with our phone number in – big, red letters – in the same spot where they check product pricing, we get a large number of calls that have a very high close rate. And most of the calls we get are just to make make a customer comfortable about buying over the web.
Don’t forget, people still buy from people.