How will the Internet affect my Vanity Number investment
Will the Internet relate make my Vanity Number useless?
The internet has already tried to replace phones with Skype and Gizmo. Guess that $900 Million dollar “impairment” aka Writedown eBay took on Skype must have stung.
“The King is dead, Long live the King”
The internet isn’t going to replace the telephone any more than the TV replaced the radio or the email replaced the snailmail.
They are both important doorways to new business and when combined properly they create an extremely powerful marketing package.
The consumer value of a vanity domain name is HUGELY multiplied with the corresponding 800 number and vice versa. Could Priceline have started without both Priceline.com or 1-800-Priceline? How about Expedia?
Ultimately every Internet businesses needs a good toll free number. Do you trust a company that you can’t call. I don’t. So good vanity toll free numbers will be in demand and be a valuable business assets for some time to come.
Butt,
One very powerful trend that will definitely effect toll free numbers is the decreasing costs of long distance. It’s basically a foregone conclusion that long distance calls will be virtually free in the near future. There will be a fixed monthly rate like your internet service (and may be included with your internet service) for free unlimited long distance calls.
That won’t affect good vanity numbers since instant recall is still a major factor in direct response marketing and 1-800 numbers will always be a powerful brand name, but non-vanity numbers will have little or no value once long distance is free.
